Effectiveness
What is in Noetr?

Our ingredient list is defined as much by what we leave out as what we put in. We say no to aluminium, parabens, salts, petrochemicals, propellants, alcohol, and fragrances. Our philosophy is uncompromising: only 100% innocent ingredients powerful enough to create one of the most effective deodorants in the world.

What does it take? Just 11 ingredients. The hero is micro silver, which naturally neutralizes odor without irritating skin. It’s held in place by a simple, caring base of coconut oil, carnauba wax, and almond oil. Radical simplicity. Unrivaled performance. That is noetr.
Innocent: what does it mean exactly?

Our guiding principle is simple: the products you use daily should harm neither your health nor our planet. This belief is at the heart of every decision we make, which is why noetr is crafted exclusively with ingredients and packaging that are as harmless and innocent as possible.

Our active component, micro silver, effectively inhibits odor-causing bacteria, while every other ingredient serves an essential purpose in the formula. By creating a highly concentrated deodorant, we ensure a little goes a long way. This purposeful design means less product is needed, resulting in fewer shipments and less packaging waste. Our journey toward creating the purest care is ongoing, and we are always seeking new ways to enhance noetr's gentleness for both you and the world.
How Noetr works this well?

To understand noetr's power, one must first understand the body's chemistry. While sweat from our general (eccrine) glands is harmless, the issue begins with our apocrine glands, found primarily in the armpits. The fluid they release is also naturally odorless, but bacteria on the skin transform it into butyric acid—the actual compound responsible for the characteristic smell.

Conventional antiperspirants attempt to block your pores, an approach that is never %100 effective. They then try to mask the odor with heavy fragrances. We find this cycle of constant reapplication both inefficient and illogical.

noetr takes a more intelligent path. Instead of blocking your skin, we address the cause directly. Our formula uses micro silver to neutralize the bacteria before they can produce butyric acid, preventing odor from ever forming. No bacteria, no smell. It's that simple.
Does Noetr work for everyone?

noetr is designed to work in harmony with every body—men, women, young, and old. After all, perspiration is a universal, natural process. To understand its effectiveness, one must appreciate the skin's own unique ecosystem.

Think of it like a beautiful, invisible rainforest living on your skin. This personal environment is filled with countless tiny, harmless organisms. From puberty onwards, our bodies change, and some of these organisms are responsible for creating what we perceive as body odor when they interact with our perspiration. Others live on our skin without creating any scent at all. For a lucky few, the 'quiet' organisms naturally outnumber the 'scented' ones, and they don't need deodorant at all.

noetr does not disrupt this delicate balance. Instead, our key active ingredient gently quiets the specific organisms that cause odor, allowing your skin's natural harmony to flourish. We believe in working with your body, not against it.

Just as every rainforest is unique, so is every person's skin. The overwhelming feedback from thousands of customers shows that for the vast majority, an application just once or twice a week is all that's needed to maintain this beautiful balance. In the rare instance noetr is not as effective, it is simply because an individual's personal 'rainforest' has a uniquely dominant group of odor-creating organisms. But for most of us, noetr provides a lasting, peaceful freshness.
How does Noetr continue to work even though you take shower and exercise?

noetr's foundation is a rich, oil-based cream, which gives it a remarkable resilience. Think of it like a high-performance, waterproof sun lotion; it is simply unaffected by water. This means your daily shower or intense workout will not diminish its power. Your protection remains constant, allowing you to move through your day without a second thought.

Application and Use
How do you use Noetr?

Transitioning to noetr is a journey of rediscovery for your body, especially after years of using traditional deodorants. Our approach is different, and it may take a little time to adjust. These gentle tips will help you embrace a new, carefree ritual that is as harmless as it is effective.

1. The Power of a Pearl
Our compact tube is intentionally small, yet it holds an average of six to seven weeks of freshness. This is because noetr is exceptionally concentrated. For each application, a single, pea-sized pearl is all you need. Simply wash and dry your underarms, then gently rub in the cream. Remember, less is truly more.

2. Finding Your Rhythm
One of the most liberating aspects of noetr is that daily application is unnecessary. While most people find their perfect rhythm by applying every three days, your body's needs are unique. We suggest starting every other day, then gradually extending the time between applications until you find the frequency that feels right for you. It's a simple process of listening to your body.

3. A Fresh Start for Your Wardrobe
noetr doesn't mask odor—it prevents it from ever forming. Because our formula is odorless, it's important that your clothing is also a clean slate. Odor-causing bacteria can linger in fabrics. For a truly fresh beginning, ensure the underarm areas of your shirts and sweaters are thoroughly washed (a little vinegar in the wash can help) before you start using noetr.

4. Embrace the Adjustment Period
Perspiration is a vital, natural process. Unlike antiperspirants that use salts to block your glands, noetr allows your skin to breathe. If your body has been accustomed to pore-blocking products, it may go through a brief 'detox' period as it rebalances itself. You might notice a temporary increase in sweat or odor as your system clears out stored toxins. This is a positive sign of your body returning to its natural state. If you feel hesitant, we invite you to begin your noetr journey over a weekend, giving you the space to discover how beautifully it works for you.
Why Noetr seems to be ineffective for me?

To fully appreciate noetr, it's important to understand that it is a deodorant, not an antiperspirant. The distinction is simple but profound: a deodorant addresses odor, while an antiperspirant blocks the natural process of perspiration. Most products on the shelf do both. noetr, however, works by gently neutralizing odor at its source, allowing your body to function as it was meant to.

Your Body's Journey Back to Balance

  • A Note on Perspiration: Your body perspires to cool itself down. This fluid is naturally odorless. Antiperspirants use ingredients that create physical blocks in your pores to stop this vital process. This not only interferes with your body's temperature management but also traps toxins that would otherwise be released. When you switch to noetr, your pores are finally free. For a short time, you may notice that you perspire more as your body joyfully releases the residue that has built up over years. This is a temporary and positive sign of your body rebalancing. Our advice: give it a little time.
  • A Note on Scent: The smell we call 'body odor' is created when natural bacteria on our skin interact with perspiration. Traditional deodorants simply mask this smell with strong fragrances, creating an often-unpleasant mix of sweat and perfume. When you begin using noetr, this mask is removed. Instead of covering the smell, noetr's active ingredients prevent the odor-causing bacteria from thriving. Your skin's unique ecosystem, or microbiome, simply needs a moment to adjust to this new, healthier state. Be patient through this "detox" period; it may even seem like your natural scent is stronger for a little while. This is normal. We encourage you to play with your application frequency to discover what works best for your body's journey.

Creating a Truly Fresh Start

  • A Word on Your Wardrobe: Bacteria don't just live on your skin; they can also make a home in your clothes. For years, heavy fragrances in your old deodorant may have been masking a stale, lingering smell in the fabric. When you switch to noetr, which is odorless, you might notice this old scent in your clothing for the first time. To check, simply determine if the smell is coming from your skin or the fabric itself. Non-cotton materials are especially prone to trapping bacteria. Washing your clothes at a higher temperature (60°C or 140°F) is often enough to create a truly clean slate.
  • The Beauty of No Perfume: We have all been conditioned to associate a strong fragrance with a deodorant that is "working." The absence of scent can feel unusual at first. This was a conscious choice. We believe true freshness is the absence of bad odor, not the addition of a new one. Your personal fragrance should be a lovely perfume you choose to wear, not a cheap scent from your deodorant.
How often should I apply?

Every body has its own unique rhythm, and your experience with noetr will be deeply personal. For some, freshness is maintained for 48 hours; for others, a single application can last a full week. Experience has taught us that most people find their perfect balance by applying just two or three times a week. What's more, you may find that the longer you use noetr, the less frequently you need to apply it as your body finds its natural equilibrium.

To begin this journey of discovery, we suggest applying every two days. Once you feel confident in its effectiveness, you can begin to extend the time between applications, listening to what your body needs. It's a simple and rewarding process of finding your personal frequency for lasting freshness.
Showering while using Noetr

A common question we receive is how noetr's effectiveness interacts with showering. The secret to its resilience lies in its intelligent design. noetr is a rich, oil-based cream that gently holds our active ingredient, micro silver, in place. Think of it as a waterproof sun cream; it doesn't dissolve in water.

This means you can shower, exercise, and live your life freely, confident that its effectiveness remains undiminished. While water won't affect it, it's worth remembering that vigorous scrubbing or exfoliating removes the outermost layer of your skin—and with it, noetr. In this case, a simple reapplication is all that's needed.

Other
Why Noetr costs this much?

At first glance, noetr appears to be a bigger investment than a regular deodorant. However, this initial cost is deceptive. Because noetr is so highly concentrated, one tube lasts an average of 6-7 weeks, making its daily cost remarkably reasonable.

This concentration is a deliberate choice, saving on packaging and unnecessary filler ingredients. The primary reason for its price, however, is our commitment to the highest quality ingredients. The micro silver that makes noetr so effective is a precious resource, far superior to the inexpensive aluminum that forms the base of most antiperspirants.

And perhaps the most satisfying return on your investment is the longevity of your clothes. With no aluminum to cause yellowing, your shirts and t-shirts remain beautiful and stain-free. When you consider its duration and its ability to protect your wardrobe, noetr reveals itself to be not just a deodorant, but an intelligent and economical choice for your well-being.
Why perspiration is important?

Perspiration is not a flaw to be suppressed; it is a vital function, essential to your well-being. It is your body's innate temperature-control system. When your core temperature rises, your body responds by releasing a fine layer of moisture. Its evaporation is what cools your skin and restores equilibrium. This process also serves another crucial purpose: the gentle elimination of toxins, a natural and necessary form of cleansing.
What causes sweat to smell?

It is a scientific fact that perspiration itself is odorless. The human body possesses two distinct types of sweat glands: eccrine and apocrine. Eccrine glands, distributed across the entire body, primarily secrete water and salt for thermoregulation. The apocrine glands, which develop during puberty and are concentrated in the axillary (armpit) and groin regions, secrete a more complex fluid.

The critical event occurs when commensal skin bacteria metabolize the lipids and proteins present in the apocrine fluid. This bacterial action results in the production of volatile organic compounds, most notably butyric acid. It is this butyric acid, not the sweat itself, that is responsible for the characteristic malodor associated with perspiration.
How can i sweat less?

Perspiration is not a random occurrence; it is your body's purposeful and intelligent way of maintaining its ideal temperature. While we cannot stop this vital function, we can support our body's balance through a series of mindful choices, especially on warm days or during moments of stress.

  • Your Wardrobe: The fabrics you choose to wear are in constant dialogue with your skin. Some materials, like polyester, can trap heat and create a hospitable environment for the bacteria that cause odor. In contrast, natural, breathable fabrics like cotton or bamboo work in harmony with your body. As a simple, practical tip for stressful days, choosing to wear black or white can offer an extra layer of confidence, as these colors discreetly conceal any signs of perspiration.
  • Your Inner State: Our emotional well-being has a direct physical expression. Stress hormones signal the body to prepare for action, which raises your temperature and, in turn, initiates perspiration. Cultivating calm through relaxation practices or regular exercise helps to regulate these hormones, creating a more peaceful state both inside and out.
  • What You Consume: Certain foods and drinks can gently encourage your body to cool itself. The caffeine in coffee stimulates your central nervous system, which includes your sweat glands, while the capsaicin in hot spices can signal to your brain that your body is overheating. Observing how your body responds and perhaps moderating your intake can be a simple way to support its natural equilibrium.
What is the difference between antiperspirant and deodorant?

To understand noetr's purpose, it's essential to distinguish between a deodorant and an antiperspirant. An antiperspirant's goal is to stop perspiration by blocking your body's natural processes. A conventional deodorant, on the other hand, simply tries to mask the resulting odor, often with alcohol and fragrances. If an ingredient list mentions aluminum or zirconium, you are holding an antiperspirant.

Antiperspirants work by forming a gel-like 'plug' in your sweat glands, physically preventing your body from perspiring. This not only disrupts your body's vital ability to regulate its temperature but also traps toxins that it is trying to release. Meanwhile, the deodorants designed to mask what little odor remains create an unpleasant mixture of sweat and perfume.

We believe this entire approach of blocking and masking is both illogical and obsolete.

noetr's philosophy is different. We don't interfere with your body's functions. Instead, we address the true source of the odor: the bacteria on your skin. Our most important component, micro silver, gently and effectively inhibits the growth of these bacteria. The principle is simple: no bacteria, no smell. Your body remains free to perspire, cool itself, and release toxins as nature intended. We don't block a problem or cover it up; we prevent it from ever existing.